Great Enthusiasms

Kath Chalmers’ musings on business, marketing, and other fun things in life

25 Years of Doing What I Love

Twenty-seven years ago my greatest dream in life fell apart. A book called “Wishcraft” by Barbara Sher helped me recover and thrive. I had accidentally purchased the book a few years earlier in high school.  We were studying “The Crucible” and I misread the title as “Witchcraft.” Little did I know that the book was …

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Why Your DevOps Team Should NOT Build Your Website

Why do you need a marketing agency to develop your web presence when your programmers and UI designer already know html? If your company is pre-launch, having your development team whip together a basic site is probably fine. But modern marketing programs are very web intensive and have specific functionality requirements.  Diverting your development team for building web pages for …

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The Consumerization of B2B IT

My friend Graham Gillen has written an excellent article over at Pragmatic Marketing about how the consumer technology buying experience spills over to corporate purchases and what that means for product marketers.  It’s spot on and definitely worth a read. Graham explains, “This spillover of the consumer buying and using experience into what people will …

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Craigslist Jobs: How to Stand Out from the Crowd

Craigslist Jobs: How to Stand Out

Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportunity – just basic data entry work 5-10 hours per week. The work is simple, repetitive and the pay isn’t great, but to compensate we are allowing a totally flexible work option. The person must be local because we need …

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The Four Cs of Good Marketing Data: Capture, Code, Clean, Connect

If you want to double the value of your marketing data, there are  four key processes you will want to optimize: 1) capturing leads and  prospect data, 2) coding effectively, 3) cleaning and organizing your  data, and 4) connecting with prospects regularly. Within this overall  framework, your selling cycle, marketing strategy and marketing  processes should …

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