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Great Enthusiasms: Katherine Chalmers' blog
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Kath Chalmers’ musings on business, marketing, and other fun things in life

Marketing Data

Demographics, firmographics, campaign metrics, pipeline stats, funnel data and ROI. Oh my!

The Four Cs of Good Marketing Data: Capture, Code, Clean, Connect

Featured, Marketing Data / By / July 31, 2014 / 1 minute of reading

If you want to double the value of your marketing data, there are  four key processes you will want to optimize: 1) capturing leads and  prospect data, 2) coding effectively, 3) cleaning and organizing your  data, and 4) connecting with prospects regularly. Within this overall  framework, your selling cycle, marketing strategy and marketing  processes should …

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Marketing Data Planning: Define Your Customers and Target Markets

Marketing Data / By / February 27, 2010 / 2 minutes of reading

Who are your target customers? Of course, you should already have this well defined in your strategic marketing plan, but it is good to review as you begin planning your data strategy. Before you can make good decisions about your marketing data, you need to have a good idea of who your ideal customers are, …

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The Direct Bottom Line Impact of Good Marketing Data

Featured, Marketing Data / By / August 25, 2013 / 3 minutes of reading

Suppose your job depended on filling a large bathtub with water using only a cup and water from the sink across the bathroom. Easy with some work, right? Well, maybe not. How easy would it be if you had to not only fill the tub, but also maintain the water level consistently every month and …

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