Why Amazon’s best customers won’t mind a price hike for Prime
At some point almost every company faces a major price change decision. Here’s why the Amazon Prime price hike won’t be a repeat of the Netflix pricing disaster.
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Craigslist Jobs: How to Stand Out
Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportunity – just basic data entry work 5-10 hours per week. The work is simple, repetitive and the pay isn’t great, but to compensate we are allowing a totally flexible work option. The person must be local because we need …
The Four Cs of Good Marketing Data: Capture, Code, Clean, Connect
If you want to double the value of your marketing data, there are four key processes you will want to optimize: 1) capturing leads and prospect data, 2) coding effectively, 3) cleaning and organizing your data, and 4) connecting with prospects regularly. Within this overall framework, your selling cycle, marketing strategy and marketing processes should …
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The Direct Bottom Line Impact of Good Marketing Data
Suppose your job depended on filling a large bathtub with water using only a cup and water from the sink across the bathroom. Easy with some work, right? Well, maybe not. How easy would it be if you had to not only fill the tub, but also maintain the water level consistently every month and …
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My First Day as an Entrepreneur
The first day of my new life as an entrepreneur is here. I’m at my desk wearing my favorite comfy shorts. Jean-Jacques Goldman is playing on iTunes. This video for inspiration. A very good day.