Great Enthusiasms

Kath Chalmers’ musings on business, marketing and other fun things in life

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Awesome blog posts you don’t want to miss!

Craigslist Jobs: How to Stand Out from the Crowd

Craigslist Jobs: How to Stand Out

Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportunity – just basic data entry work 5-10 hours per week. The work is simple, repetitive and the pay isn’t great, but to compensate we are allowing a totally flexible work option. The person must be local because we need …

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The Four Cs of Good Marketing Data: Capture, Code, Clean, Connect

If you want to double the value of your marketing data, there are  four key processes you will want to optimize: 1) capturing leads and  prospect data, 2) coding effectively, 3) cleaning and organizing your  data, and 4) connecting with prospects regularly. Within this overall  framework, your selling cycle, marketing strategy and marketing  processes should …

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The Direct Bottom Line Impact of Good Marketing Data

Suppose your job depended on filling a large bathtub with water using only a cup and water from the sink across the bathroom. Easy with some work, right? Well, maybe not. How easy would it be if you had to not only fill the tub, but also maintain the water level consistently every month and …

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