Great Enthusiasms

Kath Chalmers’ musings on business, marketing and other fun things in life

About Katherine Chalmers

Katherine Chalmers

Katherine Chalmers is a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth hacking for fast-paced startups.  She’s spent the past 25 years building marketing programs and organizations for business to business tech companies.

She was Director of Marketing at a national audiovisual integration company based in McLean, Virginia. There she managed all aspects of marketing including brand, lead generation, marketing operations, product marketing, and (occasionally) software development.

At LiveSafe, Katherine was responsible for helping organization. In addition to overseeing outbound marketing, events, sales enablement, and the marketing technology stack for the growing SaaS company, she was part of the product launch team, account based marketing team and developed programmatic marketing campaigns for the customer support team.

She was previously the Strategic Director for VelocityMarketing.com, an inbound marketing agency for early growth B2B software and technology firms and founded WhatsFun.com, a startup dedicated to helping tech-savvy moms find more fun.

Katherine managed marketing for Netuitive, an innovative enterprise performance management software company named a Gartner Cool Vendor for 2007 and a Best of VMworld winner in 2007 and 2009. She began working with the company as a consultant with High Velocity Marketing in 2003 helping develop the initial branding strategy, website and collateral suite with the launch of its first IT software solution. In 2005, she joined the company full-time and has helped build a highly-focused marketing organization that helped the company grow revenue 500% in 2006, 140% in 2007 and increase customers 300% in 2008. (Netuitive rebranded as Metricly and was acquired by Virtana.)

Katherine built the global Internet marketing program at Categoric Software. There she transformed the company Web site into an integrated marketing tool supporting company-wide branding and marketing initiatives.

As Director of Marketing and Corporate Communications at Survey.com in Silicon Valley, she built the company’s pre-funding marketing organization. In addition to developing ultra-efficient systems to deliver high-impact marketing with limited resources, she managed partner initiatives and led the company’s corporate name change and re-branding project.

Previously, Katherine managed marketing at DSP Communications, a NASDAQ-traded maker of baseband processors for wireless handsets before its acquisition by Intel, and began her high-tech career at BellSouth Cellular.

She earned an MBA from Emory University, a BA in History and Global Policy Studies from the University of Georgia, and studied at the Institue d’Etudes Politiques in Paris, France. She is also a graduate of TheFunded.com’s Founder Institute.

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