Great Enthusiasms

Kath Chalmers’ musings on business, marketing and other fun things in life

Katherine Chalmers

Katherine Chalmers

25 Years of Doing What I Love

Twenty-seven years ago my greatest dream in life fell apart. A book called “Wishcraft” by Barbara Sher helped me recover and thrive. I had accidentally purchased the book a few years earlier in high school.  We were studying “The Crucible” and I misread the title as “Witchcraft.” Little did I know that the book was …

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The Consumerization of B2B IT

My friend Graham Gillen has written an excellent article over at Pragmatic Marketing about how the consumer technology buying experience spills over to corporate purchases and what that means for product marketers.  It’s spot on and definitely worth a read. Graham explains, “This spillover of the consumer buying and using experience into what people will …

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Craigslist Jobs: How to Stand Out from the Crowd

Craigslist Jobs: How to Stand Out

Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportunity – just basic data entry work 5-10 hours per week. The work is simple, repetitive and the pay isn’t great, but to compensate we are allowing a totally flexible work option. The person must be local because we need …

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The Four Cs of Good Marketing Data: Capture, Code, Clean, Connect

If you want to double the value of your marketing data, there are  four key processes you will want to optimize: 1) capturing leads and  prospect data, 2) coding effectively, 3) cleaning and organizing your  data, and 4) connecting with prospects regularly. Within this overall  framework, your selling cycle, marketing strategy and marketing  processes should …

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Save Angel Investing from Congress!

I don’t usually get involved in politics. But this week, Christopher Dodd and Congress have targeted technology start-ups for annihilation by regulation so I’m asking you to join me in taking action to stop legislation that will be devastating for early stage tech companies like mine. Hidden in the big banking regulation & bail out …

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Marketing Data Planning: Define Your Customers and Target Markets

Who are your target customers? Of course, you should already have this well defined in your strategic marketing plan, but it is good to review as you begin planning your data strategy. Before you can make good decisions about your marketing data, you need to have a good idea of who your ideal customers are, …

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The Direct Bottom Line Impact of Good Marketing Data

Suppose your job depended on filling a large bathtub with water using only a cup and water from the sink across the bathroom. Easy with some work, right? Well, maybe not. How easy would it be if you had to not only fill the tub, but also maintain the water level consistently every month and …

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Why I want to be an entrepreneur?

This week I applied for <a href=”http://www.founderinstitute.com/”>The Funded’s Founder Institute</a>, a really exciting, structured four-month training program for new entrepreneurs. One of the questions on the application is “Why do you want to be an entrepreneur?”  Wow!  Hmmmmm. In the frenzy of getting a company started, it’s easy to overlook that basic question.   Why would …

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