Great Enthusiasms

Kath Chalmers’ musings on business, marketing, and other fun things in life

Website Redesign

Do You Need a Website Redesign?

How well is your website serving your sales and marketing initiatives?

Are you dealing with any of the following challenges:

  • Does your site design look dated or unattractive?
  • Has your branding or business model changed after a pivot?
  • Does your site load slowly even though you have plenty of server resources?
  • Is your site responsive or does it look weird on tablets and cell phones?
  • Is it a pain to add new pages or make changes to existing ones?
  • Do strange layout errors appear when you make minor changes to a page? Is the code brittle?
  • Is updating graphics on the site impossible because you don’t have the source files?
  • Does your marketing team have to wait for a developer to find time to make updates between his/her other projects?
  • Are your bounces high? Do your conversion rates suck?
  • Is your site ranking significantly worse than your competitors’ in Google?
  • Do your competitors’ sites have a significantly different structure or more user friendly design and content than yours?
  • Does your site use Flash? (Please say no.)

If you said yes to one or more of these questions, there is a good chance you should consider at least a minor renovation of your site. Fortunately, building new websites and redesigning existing sites is easier than ever!