Great Enthusiasms

Kath Chalmers’ musings on business, marketing and other fun things in life

Golden Hedgehog Award

Last week at my day job I was awarded the company’s first Golden Hedgehog award for outstanding excellence in sales and marketing. It came with a cool foot-high lucite trophy and a gift certificate to yummy Morton’s. OK, I know it sounds pretty silly, but I was really touched. (A second Golden Hedgehog was awarded …

Golden Hedgehog Award Read More »

Selecting Your Web Development Team: the Skill Sets You’ll Need

<p>How do you know which Web developer to hire when there are so many options?  Do you need a marketing consultant or graphic artist who knows how to program HTML or a programmer who can do some graphic art? The first step in selecting a vendor to develop your Web site is to decide what …

Selecting Your Web Development Team: the Skill Sets You’ll Need Read More »

Selecting Your Web Development Team: the Skill Sets You’ll Need

How do you know which Web developer to hire when there are so many options? Do you need a marketing consultant or graphic artist who knows how to program HTML or a programmer who can do some graphic art? The first step in selecting a vendor to develop your Web site is to decide what …

Selecting Your Web Development Team: the Skill Sets You’ll Need Read More »

Please, sir, I want some more

Over the years I’ve watched an interesting—if frustrating—scenario play out at numerous companies. Maybe you’ve seen it too? First, you take a talented, very hardworking woman who’s stretched almost to a breaking point by trying to do far more than humanly possible with very limited budget and resources. She works her butt off, accomplishes miracles …

Please, sir, I want some more Read More »

Four Ways to Maximize Your Trade Show Investment

Exhibiting at trade shows and conferences can involve a huge investment—of both human and financial resources. Regardless of how simple or elaborate your display, a little pre-show preparation can make a big difference in the number and quality of the leads you collect. Here are four pre-show efforts that yield big lead dividends: <!–more–> <strong>1) …

Four Ways to Maximize Your Trade Show Investment Read More »

Bootstrapping Your Public Relations Program

When cash is tight and the burn rate is keeping the CFO awake at night, many companies start their belt tightening by eliminating their public relations program. Since PR efforts do not translate into immediate sales leads and publication lead times can be as long as 4-6 months, many startup executives mistakenly believe that eliminating …

Bootstrapping Your Public Relations Program Read More »