Why I want to be an entrepreneur?

This week I applied for <a href=”http://www.founderinstitute.com/”>The Funded’s Founder Institute</a>, a really exciting, structured four-month training program for new entrepreneurs. One of the questions on the application is “Why do you want to be an entrepreneur?”  Wow!  Hmmmmm. In the frenzy of getting a company started, it’s easy to overlook that basic question.   Why would …

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Please, sir, I want some more

Over the years I’ve watched an interesting—if frustrating—scenario play out at numerous companies. Maybe you’ve seen it too? First, you take a talented, very hardworking woman who’s stretched almost to a breaking point by trying to do far more than humanly possible with very limited budget and resources. She works her butt off, accomplishes miracles …

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Four Ways to Maximize Your Trade Show Investment

Exhibiting at trade shows and conferences can involve a huge investment—of both human and financial resources. Regardless of how simple or elaborate your display, a little pre-show preparation can make a big difference in the number and quality of the leads you collect. Here are four pre-show efforts that yield big lead dividends: <!–more–> <strong>1) …

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Bootstrapping Your Public Relations Program

When cash is tight and the burn rate is keeping the CFO awake at night, many companies start their belt tightening by eliminating their public relations program. Since PR efforts do not translate into immediate sales leads and publication lead times can be as long as 4-6 months, many startup executives mistakenly believe that eliminating …

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