How to Write a Customer Case Study
Storytelling is central to the human experience. A well-crafted customer story is one of the most powerful tools in your marketing portfolio.
Marketing
A full-stack marketer’s guide to all things marketing
Take Control of Your Website
It’s easier than ever to take control of your company’s website and build it yourself with today’s modern tools.
How to Organize Your Marketing Files
Disorganized marketing files are epidemic among rapidly growing companies (and many big ones too). Here how to organize your files before the chaos bites you in the ass.
The Consumerization of B2B IT
My friend Graham Gillen has written an excellent article over at Pragmatic Marketing about how the consumer technology buying experience spills over to corporate purchases and what that means for product marketers. It’s spot on and definitely worth a read. Graham explains, “This spillover of the consumer buying and using experience into what people will …
The Four Cs of Good Marketing Data: Capture, Code, Clean, Connect
If you want to double the value of your marketing data, there are four key processes you will want to optimize: 1) capturing leads and prospect data, 2) coding effectively, 3) cleaning and organizing your data, and 4) connecting with prospects regularly. Within this overall framework, your selling cycle, marketing strategy and marketing processes should …
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Marketing Data Planning: Define Your Customers and Target Markets
Who are your target customers? Of course, you should already have this well defined in your strategic marketing plan, but it is good to review as you begin planning your data strategy. Before you can make good decisions about your marketing data, you need to have a good idea of who your ideal customers are, …
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The Direct Bottom Line Impact of Good Marketing Data
Suppose your job depended on filling a large bathtub with water using only a cup and water from the sink across the bathroom. Easy with some work, right? Well, maybe not. How easy would it be if you had to not only fill the tub, but also maintain the water level consistently every month and …
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Four Ways to Maximize Your Trade Show Investment
Exhibiting at trade shows and conferences can involve a huge investment—of both human and financial resources. Regardless of how simple or elaborate your display, a little pre-show preparation can make a big difference in the number and quality of the leads you collect. Here are four pre-show efforts that yield big lead dividends: <!–more–> <strong>1) …
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