Marketing Strategist/Growth Hacker
Some of my previous projects include:
- Branding/materials: new messaging, branding, explainer videos, websites and collateral suites for several software companies
- Fortune 500 focused account based marketing/high touch event campaign that delivered in-person meetings with over 100 SVP level prospects
- Go to market plan for a financial services platform provider
- US market entry and promotion strategy for Swedish PaaS provider
- Channel partner promotion programs for legacy app modernization firm
- Thought leadership program for an education platform provider
- Marketing automation implementation program for a B2B software firm
- Salesforce.com rehabilitation and sales process alignment for a B2B software firm
Speaker/Teacher
I love to share what I’ve learned about marketing and building businesses with people who are building interesting companies. I’m first and foremost a businesswoman who gets things done day to day – not a guru, not a motivational speaker, not an ivory tower theorist. My presentations generally start with a strategic overview and then dive into practical information for getting results amid real-world challenges.