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Why Amazon’s best customers won’t mind a price hike for Prime
At some point almost every company faces a major price change decision. Here’s why the Amazon Prime price hike won’t be a repeat of the Netflix pricing disaster. There are lots of options for approaching the pricing problem. You can quietly test pricing options on...
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Craigslist Jobs: How to Stand Out
Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportunity – just basic data entry work 5-10 hours per week. The work is simple, repetitive and the pay isn’t great, but to compensate we are allowing a totally...
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The Four Cs of Good Marketing Data: Capture, Code, Clean, Connect
If you want to double the value of your marketing data, there are four key processes you will want to optimize: 1) capturing leads and prospect data, 2) coding effectively, 3) cleaning and organizing your data, and 4) connecting with prospects regularly. Within this overall ...
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The Direct Bottom Line Impact of Good Marketing Data
Suppose your job depended on filling a large bathtub with water using only a cup and water from the sink across the bathroom. Easy with some work, right? Well, maybe not. How easy would it be if you had to not only fill the tub, but also maintain the water level consistently...
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About Katherine Chalmers
Katherine Chalmers is a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth hacking for fast-paced startups. She’s spent the past 15 years building marketing programs and organizations for business to business tech companies.
What I do
In addition to running my own startup, I do consulting and growth hacking for other growing companies. Plus I teach marketing and technology classes, write about marketing, and mentor junior marketers and beginning entrepreneurs.
Recent Posts
Why Amazon’s best customers won’t mind a price hike for Prime
At some point almost every company faces a major price change decision. Here’s why the Amazon Prime price hike won’t be a repeat of the Netflix pricing disaster.
The Consumerization of B2B IT
My friend Graham Gillen has written an excellent article over at Pragmatic Marketing about how the consumer te…
Craigslist Jobs: How to Stand Out
Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportuni…
"Great Enthusiasms"
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
– Theodore Roosevelt