About Katherine Chalmers

Katherine-Chalmers_226Katherine Chalmers is a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth hacking for fast-paced startups.  She’s spent the past 15 years building marketing programs and organizations for business to business tech companies.

What I do

In addition to running my inbound marketing agency and offering consulting and growth hacking for other growing companies.  Plus I teach marketing and technology classes, write about marketing, and mentor junior marketers and beginning entrepreneurs.

Recent Posts

Why Amazon’s best customers won’t mind a price hike for Prime

At some point almost every company faces a major price change decision. Here’s why the Amazon Prime price hike won’t be a repeat of the Netflix pricing disaster.

The Consumerization of B2B IT

My friend Graham Gillen has written an excellent article over at Pragmatic Marketing about how the consumer technology buying experience spills over to corporate purchases and what that means for product marketers.  It’s spot on and definitely worth a read. Graham explains, “This spillover of the consumer buying and using experience into what people will expect in business experiences is a looming phenomenon that will affect product marketers—as well as sales, marketing and product management.”  Just as consumer marketers have learned to listen and adapt to social media empowered customers, so too will B2B marketers face losing some control of their messaging and positioning as market tide move them forward….

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Craigslist Jobs: How to Stand Out

Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportunity – just basic data entry work 5-10 hours per week. The work is simple, repetitive and the pay isn’t great, but to compensate we are allowing a totally flexible work option. The person must be local because we need local geographic familiarity but he/she will be able to work from home (or a boat or a favorite ski slope or wherever). As long as an appropriate amount of good quality work is completed each week, we’re not going to micromanage the process. The posting seemed pretty straightforward and admittedly not all that interesting for…

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"Great Enthusiasms"

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
– Theodore Roosevelt