Growth Marketing Leader
Hi, I’m Katherine Chalmers, a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth marketing for fast-paced B2B software companies.
My day job: Currently doing some consulting for a couple of Silicon Valley software companies and actively looking for a new position as Vice President or Director of Marketing with a cool B2B software company based here in the DC metro area.
For fun: I blog here about business, marketing, lifestyle design, and other fun things in life. I also enjoy making cool stuff, playing board games and doing science projects with my kids, petting my house rabbits, and the occasional programming project.
Great Enthusiasms Blog
Musings on business, marketing, and other fun things in life.
At some point almost every company faces a major price change decision. Here’s why the Amazon Prime price hike won’t be a repeat of the Netflix pricing disaster.read more
Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportunity – just basic data entry work 5-10 hours per week. The work is simple, repetitive and the pay isn’t great, but to compensate we are allowing a...read more
If you want to double the value of your marketing data, there are four key processes you will want to optimize: 1) capturing leads and prospect data, 2) coding effectively, 3) cleaning and organizing your data, and 4) connecting with prospects regularly. Within...read more
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