Entrepreneur, Business Consultant, Writer, Speaker
Hi, I’m Katherine Chalmers. I’m a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth hacking for fast-paced startups.
My day job: Director of Marketing for LiveSafe, a B2B software company that helps companies and universities keep their employees and students safe.
My fun gigs: When I’m not making stuff, baking, or doing science projects with my kids, I blog here about business, marketing, lifestyle design, productivity hacks and other fun things in life. When I have time, I blog at WhatsFun.com, a site dedicated to lifestyle design for fun-loving, tech-savvy moms.
Great Enthusiasms Blog
Musings on business, marketing, and other fun things in life.
At some point almost every company faces a major price change decision. Here’s why the Amazon Prime price hike won’t be a repeat of the Netflix pricing disaster.read more
Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportunity – just basic data entry work 5-10 hours per week. The work is simple, repetitive and the pay isn’t great, but to compensate we are allowing a...read more
If you want to double the value of your marketing data, there are four key processes you will want to optimize: 1) capturing leads and prospect data, 2) coding effectively, 3) cleaning and organizing your data, and 4) connecting with prospects regularly. Within...read more
Our salespeople call Katherine the “Leads Queen” for a reason. Quarter, after quarter, after quarter she delivers results! But what many people don’t see are Katherine’s talents behind the scenes. She is like a one-person marketing agency. Whether it’s writing a compelling direct mailer, designing an eye-popping brochure, building an entire website or launching a major event, Katherine gets it all done — and does it exceptionally well.Daniel Heimlich
If you can develop a database of 35,000 enterprise software contacts on a shoestring budget (and I do mean shoestring), that is quite an achievement. If you can do all that while showing creativity, having fun and being genuinely great to work with, well, what more can I say about Katherine.Graham Gillen
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.Theodore Roosevelt
Discover Cool Stuff
Every week I send out an email with something new – a blog post, marketing hacks, business ideas, fun advice or cool resources to take your marketing to a new whole new level. Want it? Subscribe below.