Great Enthusiasms

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Growth Marketing Leader

Hi, I’m Katherine Chalmers, a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth marketing for fast-paced B2B software companies.

My day job: Currently Director of Marketing for B2B technology company based here in the DC metro area.

For fun: I blog here about business, marketing, lifestyle design, and other fun things in life. I also enjoy making cool stuff, traveling, playing board games and doing science projects with my kids, petting my house rabbits, and the occasional programming project.

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Great Enthusiasms Blog

Musings on business, marketing, and other fun things in life.

Favorite Quotes

Daniel Heimlich:  Our salespeople call Katherine the “Leads Queen” for a reason. Quarter, after quarter, after quarter she delivers results! But what many people don’t see are Katherine’s talents behind the scenes. She is like a one-person marketing agency. Whether it’s writing a compelling direct mailer, designing an eye-popping brochure, building an entire website or launching a major event, Katherine gets it all done — and does it exceptionally well.

Graham Gillen: If you can develop a database of 35,000 enterprise software contacts on a shoestring budget (and I do mean shoestring), that is quite an achievement. If you can do all that while showing creativity, having fun and being genuinely great to work with, well, what more can I say about Katherine.

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

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