Great Enthusiasms

Katherine Chalmers

Welcome to my personal blog! Here I write about business, marketing, making things, and other fun things in life.

I’m a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth marketing for fast-paced B2B software companies.

Building the B2B Revenue Engine

Much of my work is focused on accelerating marketing, sales, and product strategies with innovative marketing technologies to build scalable B2B revenue engines. Here is my approach to driving growth.

It starts with the target market

Customers

Target Markets – Where can we win?

Personas – Whom do we serve?

Value Propositions – What gains can we deliver?

Customers
Customers 2
Branding

Clarify who we are and what we believe

Brand

Our Why – What motivates us to serve?

Our Values – What is important to our team?

Our Voice – What we say and how we say it

Our Identity – How do we signal who we are?

Our Tribe – Who are our true fans?

 

Plan how we engage

Strategy

Product – What motivates us to serve?

Price – What is important to our team?

Place – What we say and how we say it

Promotion – How do we signal who we are?

Our Tribe – Who are our true fans?

 

Marketing Strategy
Customer Journey

Build strong relationships

Craft the 
Customer Journey

Awareness

Consideration

Purchase

Success

Loyalty

Fill the funnel with the right people

Inbound + Outbound

Build Awareness

Educate and Inform

Influence Preferences

Drive Action

Land and expand at the right accounts

Engage the right accounts

Our Why – What motivates us to serve?

Our Values – What is important to our team?

Our Voice – What we say and how we say it

Our Identity – How do we signal who we are?

Our Tribe – Who are our true fans?

 

Marketing Strategy Target
Sales Enablement Tools

Deepen relationships and build trust

Sales Enablement

Our Why – What motivates us to serve?

Our Values – What is important to our team?

Our Voice – What we say and how we say it

Our Identity – How do we signal who we are?

Our Tribe – Who are our true fans?