Great Enthusiasms

Kath Chalmers’ musings on business, marketing and other fun things in life


Growth Leader

Katherine Chalmers

Hi! Welcome to my personal blog. I’m a fourth-generation female entrepreneur with a passion for innovative technology and an addiction to growth marketing for fast-paced B2B software companies.

Katherine Chalmers

What I Do

My day job: I’m currently Director of Marketing for B2B technology company based in the DC metro area.

For fun: I blog here about business, marketing, making cool stuff, lifestyle design, and other fun things in life. I also enjoy traveling, history, playing board games and doing projects with my kids, spoiling my house rabbits and cat, and occasionally diving into challenging programming projects.

My podcast: My new podcast Composite Growth will be launching soon. It will feature conversations with business leaders around topics at the intersection of sales, marketing, success and technology.

Articles & Essays

Latests posts from the blog

25 Years of Doing What I Love

Twenty-seven years ago my greatest dream in life fell apart. A book called “Wishcraft” by Barbara Sher helped me recover and thrive. I had accidentally purchased the book a few years earlier in high school.  We were studying “The Crucible” and I misread the title as “Witchcraft.” Little did I know that the book was

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The Consumerization of B2B IT

My friend Graham Gillen has written an excellent article over at Pragmatic Marketing about how the consumer technology buying experience spills over to corporate purchases and what that means for product marketers.  It’s spot on and definitely worth a read. Graham explains, “This spillover of the consumer buying and using experience into what people will

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Craigslist Jobs: How to Stand Out from the Crowd

Craigslist Jobs: How to Stand Out

Recently my company posted a freelance project on Craig’s List. It’s not a very exciting opportunity – just basic data entry work 5-10 hours per week. The work is simple, repetitive and the pay isn’t great, but to compensate we are allowing a totally flexible work option. The person must be local because we need

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The Four Cs of Good Marketing Data: Capture, Code, Clean, Connect

If you want to double the value of your marketing data, there are  four key processes you will want to optimize: 1) capturing leads and  prospect data, 2) coding effectively, 3) cleaning and organizing your  data, and 4) connecting with prospects regularly. Within this overall  framework, your selling cycle, marketing strategy and marketing  processes should

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Save Angel Investing from Congress!

I don’t usually get involved in politics. But this week, Christopher Dodd and Congress have targeted technology start-ups for annihilation by regulation so I’m asking you to join me in taking action to stop legislation that will be devastating for early stage tech companies like mine. Hidden in the big banking regulation & bail out

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Theodore Roosevelt

Striving to do great deeds and to know great enthusiasms

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man (or woman!) who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Theodore Roosevelt

25th US President, scholar, world traveling adventurer, conservationist, lover of square deals, food industry reformer, daring greatly to make the world better.

What People Are Saying

"If you can develop a database of 35,000 enterprise software contacts on a shoestring budget (and I do mean shoestring), that is quite an achievement. If you can do all that while showing creativity, having fun and being genuinely great to work with, well, what more can I say about Katherine."
Graham Gillen
Vice President of Marketing
"Our salespeople call Katherine the "Leads Queen" for a reason. Quarter, after quarter, after quarter she delivers results! But what many people don't see are Katherine's talents behind the scenes. She is like a one-person marketing agency. Whether it's writing a compelling direct mailer, designing an eye-popping brochure, building an entire website or launching a major event, Katherine gets it all done -- and does it exceptionally well.
Daniel Heimlich
Katherine demonstrated a tremendous work ethic and a real passion for both her role and the company. Her expertise and commitment were key to delivering on a number of critical strategic marketing initiatives.
William Clark