Resources

Marketing Bookshelf

General High-Tech Marketing
cover Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore and Regis McKenna
cover Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge

by Geoffrey A. Moore
cover Entrepreneurial Marketing: Lessons from Wharton’s Pioneering MBA Course

by Howard Lee Morgan, et al
Entrepreneurship,
Business Plans, & Venture Capital
cover High Tech Start Up: The Complete Handbook for Creating Successful New High Tech Companies

by John L. Nesheim
cover A Good Hard Kick in the Ass: Basic Training for Entrepreneurs

by Rob Adams
Branding
cover Building Strong Brands

by David A. Aaker
Lead Generation
cover The Lead Generation Handbook: How to Generate All the Sales Leads You’ll Ever Need-Quickly, Easily, and Inexpensively

by Robert W. Bly
Selling Strategies
cover I.T. Sales Boot Camp: Sure-Fire Techniques for Selling Technology Products to Mainstream Companies

by Brian Giese
Copywriting
cover Wired Style: Principles of English Usage in the Digital Age

by Constance Hale (Editor), Jessie Scanlon, Hale Scanlon
Design &
Layout
Pocket Pal: A Graphic Arts Production Handbookby International Paper Staff
Web Marketing
cover HTML 4 for the World Wide Web, Fourth Edition: Visual QuickStart Guide (4th Edition)

by Elizabeth Castro
cover Sams Teach Yourself Web Publishing withHTML 4 in 21 Days (2nd Edition)

by Laura Lemay, Denise Tyler
Public Relations
cover The Anatomy of Buzz: How to CreateWord-Of-Mouth Marketing

by Emanuel Rosen
Marketing Career Development
cover Sales & Marketing Resumes for $100,000 Careers

by Louise Kursmark
Reading for Fun!
cover Accidental Empires: How the Boys of Silicon ValleyMake Their Millions, Battle Foreign Competition, and Still Can’t
Get a Date

by Robert X. Cringely

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