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Selecting Your Web Development Team: the Skill Sets You’ll Need

by Katherine Chalmers | Mar 13, 2009 | Web Development

<p>How do you know which Web developer to hire when there are so many options?  Do you need a marketing consultant or graphic artist who knows how to program HTML or a programmer who can do some graphic art? The first step in selecting a vendor to develop your...

Selecting Your Web Development Team: the Skill Sets You’ll Need

by Katherine Chalmers | Mar 22, 2008 | Web Development

How do you know which Web developer to hire when there are so many options? Do you need a marketing consultant or graphic artist who knows how to program HTML or a programmer who can do some graphic art? The first step in selecting a vendor to develop your Web site is...

Please, sir, I want some more

by Katherine Chalmers | Feb 24, 2008 | Marketing Management, Women in Business

Over the years I’ve watched an interesting—if frustrating—scenario play out at numerous companies. Maybe you’ve seen it too? First, you take a talented, very hardworking woman who’s stretched almost to a breaking point by trying to do far more than humanly possible...

Four Ways to Maximize Your Trade Show Investment

by Katherine Chalmers | Sep 17, 2007 | Event Marketing

Exhibiting at trade shows and conferences can involve a huge investment—of both human and financial resources. Regardless of how simple or elaborate your display, a little pre-show preparation can make a big difference in the number and quality of the leads you...

Bootstrapping Your Public Relations Program

by Katherine Chalmers | Aug 16, 2007 | Public Relations

When cash is tight and the burn rate is keeping the CFO awake at night, many companies start their belt tightening by eliminating their public relations program. Since PR efforts do not translate into immediate sales leads and publication lead times can be as long as...
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